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Beyond ‘start with user needs’

Posted by: , Posted on: - Categories: Continuous iteration, Experts in what we do, Start with user needs, User research
Graphic showing how technology, the business and users fits together

“Start with user needs” is a phrase we hear a lot. Steve Bromley has blogged previously about what it means and everyone agrees that it sounds like the sort of thing we should be doing. In this post he shares his thoughts about what happens after ‘starting with user needs’.

MPs portraits - designing for great content

A selection of the 560 MP portraits

It’s been a huge team effort to get to this stage. Data, content, front and back end development, user research and design all working towards one goal. Victor Hwang is a designer and he talks about how we’re putting the portraits to work on our beta site.